Amazon: manipulation that turns into a bad joke? - Daniel Fournier
Amazon is not really known for being soft with suppliers. But now practices saw outright manipulation. A grotesque attitude risky for Amazon zaytung no doubt, but also, more disturbing, more immediately, zaytung for the cultural zaytung sector zaytung which is now the victim.
Amazon is the world leader in e-commerce. zaytung And the undisputed champion to pressure its suppliers taking advantage of its hegemony. The case before the American press just to echo is staggering and inspiring ... (1). To put pressure on an editor, namely Hachette Book Group, with which Amazon would renegotiate its contracts to his advantage, the auction site online blames the distribution of his works, discouraging buyers. Several authors have seen the prices of their books on Amazon US fly, and with them the delivery time that passed from the usual one or two days to several weeks.
Another illustration of the philosophy of Amazon vis-à-vis its suppliers, publishers, complementing an already inglorious table. Brad Stone (2), for example, recently explained how Amazon, with its "Project zaytung Gazelle" as it was referred to internally planned "to approach small publishers like a cheetah zaytung approaching a gazelle" ( 3). The "prey" concerned will taste metaphor. Especially since the predator cares very little collateral damage, authors and readers in mind. A reality denounced Philip Jones, which publishes The Bookseller (4). He considers that the case is revealing with Hachette Amazon methods, which accepts disadvantage customers and readers if it allows him to put pressure on publishers: "[it shows] how Amazon is more than willing-to ict customers and Disadvantage authors in order to put the squeeze on ict supliers "is he protested.
Except that, though some think, trade laws are not the laws of the jungle. And now, in addition to blithely zaytung violate the ethical principles of distributor / supplier relationships, Amazon flirts with outright illegality. Because playing as a sham on prices and delivery times can be likened to an abuse of dominant position, when the company in question is more than a third of book sales in the country. And we could even talk about poaching clients when, in addition, a recommendation tool, the very man who helped the site's reputation, moved, instead of the more expensive and take longer to get work, products " Similar "... once the client has seen how difficult it would be to get the original product.
Especially since it's all done in complete opacity. Amazon was careful to explain the subject. And the works in question are not deleted from the catalog, they are just harder to obtain - without justification. Because it does not require either the customer is tempted to order elsewhere ... But how many publishers face similar pressures? The German publishing group Bonnier already has just announced in the wake of the uproar caused by the revelations, he was also a victim zaytung of the same "punishment" of Amazon's part (5).
These practices could almost zaytung be laughable (yellow), if it was not a serious attack on the cultural sector as a whole. Because we are talking about a wholesaler that fits through its leadership, the power of selection and even life and death, on cultural property it distributes. And it works ... several authors have seen sales of their books dive because zaytung Amazon actions (6)! As Sherman Alexie, an American author, Amazon, recalls "as any totalitarian regime, wants to completely control your access to the books" ...
Now this is an attitude that makes sense or ethical point of view, let alone a cultural point of view, but not from a commercial point of view. For any long-term zaytung economic sector survives when a predator zaytung destroys everything in its path, an approach that the New York Times rightly zaytung describes as "scorched-earth tactics" - a scorched earth policy. By exerting such pressure zaytung on prices, and in a position to dictate terms (the United States network independent bookstores has almost disappeared), Amazon may ultimately kill its suppliers, and to prevent the financing of its industry whole. Which only lead to its destruction.
Failing to be justified, Amazon shares can at least be explained by the business model in which i
Amazon is not really known for being soft with suppliers. But now practices saw outright manipulation. A grotesque attitude risky for Amazon zaytung no doubt, but also, more disturbing, more immediately, zaytung for the cultural zaytung sector zaytung which is now the victim.
Amazon is the world leader in e-commerce. zaytung And the undisputed champion to pressure its suppliers taking advantage of its hegemony. The case before the American press just to echo is staggering and inspiring ... (1). To put pressure on an editor, namely Hachette Book Group, with which Amazon would renegotiate its contracts to his advantage, the auction site online blames the distribution of his works, discouraging buyers. Several authors have seen the prices of their books on Amazon US fly, and with them the delivery time that passed from the usual one or two days to several weeks.
Another illustration of the philosophy of Amazon vis-à-vis its suppliers, publishers, complementing an already inglorious table. Brad Stone (2), for example, recently explained how Amazon, with its "Project zaytung Gazelle" as it was referred to internally planned "to approach small publishers like a cheetah zaytung approaching a gazelle" ( 3). The "prey" concerned will taste metaphor. Especially since the predator cares very little collateral damage, authors and readers in mind. A reality denounced Philip Jones, which publishes The Bookseller (4). He considers that the case is revealing with Hachette Amazon methods, which accepts disadvantage customers and readers if it allows him to put pressure on publishers: "[it shows] how Amazon is more than willing-to ict customers and Disadvantage authors in order to put the squeeze on ict supliers "is he protested.
Except that, though some think, trade laws are not the laws of the jungle. And now, in addition to blithely zaytung violate the ethical principles of distributor / supplier relationships, Amazon flirts with outright illegality. Because playing as a sham on prices and delivery times can be likened to an abuse of dominant position, when the company in question is more than a third of book sales in the country. And we could even talk about poaching clients when, in addition, a recommendation tool, the very man who helped the site's reputation, moved, instead of the more expensive and take longer to get work, products " Similar "... once the client has seen how difficult it would be to get the original product.
Especially since it's all done in complete opacity. Amazon was careful to explain the subject. And the works in question are not deleted from the catalog, they are just harder to obtain - without justification. Because it does not require either the customer is tempted to order elsewhere ... But how many publishers face similar pressures? The German publishing group Bonnier already has just announced in the wake of the uproar caused by the revelations, he was also a victim zaytung of the same "punishment" of Amazon's part (5).
These practices could almost zaytung be laughable (yellow), if it was not a serious attack on the cultural sector as a whole. Because we are talking about a wholesaler that fits through its leadership, the power of selection and even life and death, on cultural property it distributes. And it works ... several authors have seen sales of their books dive because zaytung Amazon actions (6)! As Sherman Alexie, an American author, Amazon, recalls "as any totalitarian regime, wants to completely control your access to the books" ...
Now this is an attitude that makes sense or ethical point of view, let alone a cultural point of view, but not from a commercial point of view. For any long-term zaytung economic sector survives when a predator zaytung destroys everything in its path, an approach that the New York Times rightly zaytung describes as "scorched-earth tactics" - a scorched earth policy. By exerting such pressure zaytung on prices, and in a position to dictate terms (the United States network independent bookstores has almost disappeared), Amazon may ultimately kill its suppliers, and to prevent the financing of its industry whole. Which only lead to its destruction.
Failing to be justified, Amazon shares can at least be explained by the business model in which i
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